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Up & At 'Em is a bright, crisp light roast that kickstarts your day with the energy of a fresh mountain morning. It's the perfect fuel for those who rise with the sun, ready to seize whatever wild adventures the day has in store.

Campfire blend is a bold, earthy brew made for those who crave the untamed spirit of the outdoors. With every sip, you'll feel the warmth of a crackling fire and the wild energy of nature, fueling your next adventure.

Meet the coffee that does more than wake you up. Ruff Rider Performance Coffee blends expertly roasted specialty coffee with a real, functional dose of Lion's Mane mushroom—1g (1,000 mg) in every single cup, standardized for beta-glucans and built to support focus and clarity.